The Power of a Well Designed Website

In this episode, Melissa shares her personal story – from a high-achieving college student to a wife and mother of five, and how unexpected life events led her to entrepreneurship. She candidly discusses the challenges and seasons of surrender she faced, including a year-long hiatus from business due to pregnancy complications and depression, and how obedience to God's call to adopt has blessed her life and business.

We delve into the importance of having a website for both business and ministry. Melissa explains that while it's possible to run a business without a website, it's not sustainable. A website works for you 24/7, collecting leads and allowing you to control the customer journey, unlike social media where content is fleeting.

Melissa also breaks down the cost benefits of using a website template versus custom design. With her templates, you get the advantage of professional design and strategy at a fraction of the cost, along with six months of email support and monthly live Q&A calls – a level of support that's rare in the industry.

For those in ministry, Melissa emphasizes that a well-designed website can significantly contribute to growth by providing a strong first impression and making information easily accessible. It's the hub for all your activities, from hosting podcasts to managing one-on-one client interactions.

We also touch on the power of systems like email list building through your website. Melissa shares her success with tripwires – low-cost offers linked to freebies that help monetize and grow her email list automatically.

Melissa Mckenzie Website: www.carbonandclay.co

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